Marketing Consultancy
Krandar provides a comprehensive marketing consultancy service from marketing audits through to assisting clients in the development and implementation of new marketing strategies. Integrating the latest marketing theory with practical experience of “hands-on” and management roles, Krandar is ideally placed to provide strategic marketing services to both new and established businesses.
Where are we now? – Strategic and marketing analysis
Audit | Internal analysis | ||
Competitor analysis | Customer analysis |
Where do we want to be? – Strategy direction and formation
Missions & objectives | Environmental analysis | ||
Strategy formulation | Segmentation | ||
Market analysis | Positioning |
How can we get there? – Strategic choices
Product | Pricing | ||
Promotion | Placement |
Which way is best? – Strategic evaluation
Financial choices | Non-financial choices | ||
Competitive advantage | Critical success factors |
How to make it work? – Strategy implementation & control
Organisational issues | Management control | ||
Problems to be overcome | Measurement |