Marketing Consultancy

Marketing Strategy pictureKrandar provides a comprehensive marketing consultancy service from marketing audits through to assisting clients in the development and implementation of new marketing strategies. Integrating the latest marketing theory with practical experience of “hands-on” and management roles, Krandar is ideally placed to provide strategic marketing services to both new and established businesses.

Where are we now? – Strategic and marketing analysis

bullet-pointAuditbullet-pointInternal analysis
bullet-pointCompetitor analysisbullet-pointCustomer analysis

Where do we want to be? – Strategy direction and formation

bullet-pointMissions & objectivesbullet-pointEnvironmental analysis
bullet-pointStrategy formulationbullet-pointSegmentation
bullet-pointMarket analysisbullet-pointPositioning

How can we get there? – Strategic choices


Which way is best? – Strategic evaluation

bullet-pointFinancial choicesbullet-pointNon-financial choices
bullet-pointCompetitive advantagebullet-pointCritical success factors

How to make it work? – Strategy implementation & control

bullet-pointOrganisational issuesbullet-pointManagement control
bullet-pointProblems to be overcomebullet-pointMeasurement