Marketing Consultancy

Krandar provides a comprehensive marketing consultancy service from marketing audits through to assisting clients in the development and implementation of new marketing strategies. Integrating the latest marketing theory with practical experience of “hands-on” and management roles, Krandar is ideally placed to provide strategic marketing services to both new and established businesses.

Where are we now? – Strategic and marketing analysis

	Audit		Internal analysis
	Competitor analysis		Customer analysis

Where do we want to be? – Strategy direction and formation

	Missions & objectives		Environmental analysis
	Strategy formulation		Segmentation
	Market analysis		Positioning

How can we get there? – Strategic choices

	Product		Pricing
	Promotion		Placement

Which way is best? – Strategic evaluation

	Financial choices		Non-financial choices
	Competitive advantage		Critical success factors

How to make it work? – Strategy implementation & control

	Organisational issues		Management control
	Problems to be overcome		Measurement